$9,764
Total ad spend (30 days)
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| Campaign | Platform | Purpose | Daily budget | Status |
|---|---|---|---|---|
| Tasting Performance Max | Drive tasting bookings + product sales across Search, Shopping & YouTube | ~$149 | ● Active | |
| Spring Sales Search | Capture high-intent searches — our most efficient line | ~$69 | ● Active | |
| Fall Sales Search | Product / e-commerce sales — newest search campaign | ~$51 | ● New · ramping | |
| TikTok Awareness | TikTok | Top-of-funnel reach — drives ~78% of all website traffic | ~$95 | ● Active |
| Fall Experiences — Warm Retargeting | Meta | Re-engage people who already know us → bookings & online sales | $28 | ● Active |
| Fall Experiences — Cold Prospecting | Meta | Reach new lookalike audience of past tasting guests → fill the funnel | $20 | ● In review |
August is the hardest month of the year for a chocolate shop — heat keeps chocolate demand low. In a slow summer, a whole month has come in around $15,000 total.
This 30-day window — running straight into that summer low — measured $66,500 in revenue against $9,764 of ad spend. The advertising is filling the funnel, keeping the shop busy, and holding revenue well above the seasonal floor.